Beyonce is the Queen of Marketing and Social Media

First of all, this is not an opinion post. This is a fact. And just like Beyonce, I can back it up. I was Beyhive before there was such a thing. I’m going to sound biased but I can't help it. You ready?

You know when you’re not paying attention and suddenly something catches your eye and you have to do a double take? I think most of us experience that when we see a new post by Beyonce. Queen Bey has single-handedly taken over Instagram with over 114 million followers. Who else is out here posting gorgeous videos that highlight the whole outfit, the nails, hand jewelry, hair, makeup, and accessories? Whenever I see a new one, I’m inspired to create one but I just don't want to put that much pressure on myself. Whether its a recap video of her latest outfit, an adorable picture of Blue or a date with Jay, she stops us in our tracks and dominates our timeline.

Beyonce has always been a very calculated celebrity. She makes moves with so much grace yet causes the most commotion with whatever she does. When Beyonce dropped her self-titled album, I almost couldn’t sleep. My friends and I had been waiting for her to release a new single. Instead, she gave us more than that without warning. No teasers. No promotion. No nothing. The album sold 828,773 copies within the first few days. 

In a world where everyone is doing the same thing, sometimes you have to think outside of the box and do something different. Beyonce has mastered the element of surprise and keeps her fans and her haters guessing. She doesn’t do interviews. She doesn’t talk about what she’s going to do. She just does it. And I love it!

Beyonce has won numerous awards and broken several records. Most recently, she made history by being the first black woman to headline Coachella. I’m not gonna lie, when she first appeared on that stage, I shed a few tears. I knew greatness was about to happen. Still, I was SHOOK. You can never be fully prepared for a Beyonce performance. Beychella was EVERYTHING. Honestly, that’s the best way for me to sum it up. I was speechless. I’m so glad that I took a nap so that I could wake up at 2 a.m. to witness it!

I’ve been a Beyonce fan since Destiny’s Child. As someone who works in marketing and social media, I admire her creativity, work ethic, and loyalty to her fans. I’ve followed her career for years. I keep track of her moves because she inspires me. I know she puts in long hours with her team thinking of ways to promote her brand. And they win every single time. Someone should start a Beyonce marketing class. I’d be the first to register.

Before You Choose a Career, Get an Internship!

For the most part, we get to try things out before making a decision. We test drive cars before we buy them. We visit houses in person before signing mortgages. We try on clothes before we add them to our wardrobes. 

The same can happen in our careers! I highly recommend taking an internship to decide if you’re in the right field. 

I started doing internships in high school. My school called them "Explorer’s Programs." I completed one at the Mint Museum, The Charlotte Observer, and Blumenthal Performing Arts Center. I gained valuable experience. I learned how to be a better writer, earned volunteer hours as a junior docent, learned about Charlotte art, self-defense, etiquette tips, and more.

The most important thing I learned was that I no longer wanted to go to school for journalism. Why? Because I was advised in high school, that within five years people wouldn't be reading newspapers and magazines. I couldn't believe my ears. I loved newspapers and magazines. I read them faithfully. This was pre-social media and WiFi. So the thought of not reading the news in print just didn't sit well with me. However, I kept it in mind and considered other options. 

Once I got to college it all made sense. Social media is where we find out about everything. By the time the news hits the stands we've already seen it through an app on our phones. 

As an undergrad, I gravitated more toward social media, event planning, and marketing. I also completed more internships where I learned more about radio, public relations, and digital marketing.

I landed in higher education, which ended up being a great fit. My journey to get here would have been more difficult had I not done those internships. Each one taught me something different that I will always remember and apply to my current and future jobs.

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Whether you’re in school or not I recommend doing an internship. Most programs are for college students but it won't hurt to ask. It's the best way to determine if what you think you want to do is actually what you want to. 

If you’d like to set up a resume workshop, mock interview or need advice on internships, please contact me

P.S. I don't have very many pictures. This was before smartphones. As you can see, I have a digital camera around my neck! :-)